A new market report shows that trends are favoring the expansion of cheap denture offerings, likely due to lingering concerns about the economy. Although the report notes that these dentures have improved, they are still far behind quality FOY ® Dentures in terms of appearance, fit, and function.
Dental Chains Leading Growth
As we expected, the denture market continues to grow, despite the fact that more and more people are keeping their teeth for life. This is partly due to the aging population. Today, more people are over the age of 65 than at any time in human history, a trend that is likely to continue for the foreseeable future. As this trend continues, denture demand will continue to expand.
However, denture demand is also being expanded by increasingly innovative products being offered. This includes products like flexible partial dentures and dental implants, as well as FOY ® Dentures, which represent a complete reinvention of the denture fitting process.
Unlike many aspects of the US market, the denture market is still fragmented among regional providers, especially dental laboratories which manufacture the dentures that are provided in individual private dentists. However, dental chains are beginning to have a sizeable presence in the market. Providers like Aspen Dental, Affordable Dentures, and Smile Brands–who manufacture their own dentures–are crowding out more local providers, partly because they can feed the demand for cheap dentures, which is increasing even faster than the overall denture demand.
Advertising and the Economy Drive Cheap Denture Demand
Cheap dentures have improved somewhat. Mostly, they have been redesigned to reduce the cost even further and be capable of immediate delivery. They still aren’t as attractive as premium dentures, nor do they fit as well.
So why are people choosing these inferior dentures? Partly it’s advertising. With the high advertising budget of these large dental chains pushing price as the main distinguishing factor among dentures, people think that’s all there is to distinguish dentures. Without being able to understand the difference quality materials and careful fitting can make, people choose dentures on the basis of price. People need to understand that dentures are better than ever, and they don’t have to settle for traditional dentures anymore.
Another potential reason why people are looking for cheap dentures is uncertainty about the economy. With people concerned about their future income, people don’t want to spend more than they have to for dentures. This is another point where people need to be educated, because spending less on dentures can lead to higher costs in the long run.
If you want to learn what sets quality dentures apart, and why they’re a better investment than cheap dentures, please call (407) 834-6446 for an appointment with Orlando denture dentist Michael L. Weinstock today.